Many years back the founder, Britta Cox, set out to make a superior product that would contribute positively to women’s lives. She loved her Marin County roots and hair worn in a wavy beach style. Between her love for horses and working in the sports industry, Britta had very little time to wait for her hair to dry or style it with damage causing hair dryers, products and styling tools.
“Wash and Wear Hair” resonated deeply and led to the idea of AQUIS. AQUIS is for anyone who seeks a simpler way to treat their hair better.
Towels are made with AQUITEX, an innovative fabric woven from ultra-fine fibers to create a lightweight material with superior water wicking capabilities that is gentle on your hair. Designed for short to medium-length, fine, delicate and/or thinning hair, our Towels dry strands 5x faster than cotton towels with less friction to minimize frizz and damage.